Douglas Adams
Douglas Adams, picture courtesy of Jill Furmanovsky
prints available from

Towel Day is an annual celebration on the 25th of May, as a tribute to the late author Douglas Adams (1952-2001). On that day, fans around the universe carry a towel in his honour.

I love Douglas Adams! How can I get involved?

  • Help spread the word about Towel Day (#towelday): tweet, blog, post in forums, share a link in Facebook, make art, etc.

  • Tell us about events you organize on Towel Day, and we will announce them here!

  • On Towel Day, carry a towel. Where? Everywhere.

  • Proudly show the world you've observed Towel Day! You can post your picture and watch others' on the Facebook page or in the Flickr group. Videos are cool there too, as well as on YouTube.

Towel Day 2019 Ambassador

The people have spoken! Congratulations to Kate, this year's Towel Day Ambassador!
To help her with her enormous responsibility, Stefan will assume the role of regional TDA for Europe, Asia and Africa, and Amanda will care for North and South America, Australia, and Antartica.
If you missed this year's contest, go to the contest page NOW and like it so next year you won't miss it:

What is happening on Towel Day 2019?

This list is just starting. Please mail us and we will add your event!


  • In Verden, geocachers gather at the Pommes-Priest from 17.00 until 18.00 to pay tribute to Douglas Adams and talk about their hobby. Please bring a towel or a bathrobe. Details and RSVP on
  • In Stuttgart, the Carl-Zeiss Planetarium offers free admission to the 15:00 and 16:30 screenings for all visitors who carry a towel on May 25th, 2019. Non-towelers are charged the regular admission fee for planetarium shows. Paper towels or other provisional gear are not accepted. A limited supply of adequately designed "Don't-Panic-towels" is offered for sale at the planetarium (no obligation to buy). The address of the Planetarium is Willy-Brandt-Str. 25, 70173 Stuttgart. More info
  • In Turin, Towel Day is celebrated at Six Nations Murphy Pub from 19.42: "You are all invited to the Six Nations Murphy's Pub at Corso Vittorio Emanuele II 28 for drinking, eating and chatting about our intergalactic journeys. Be sure to prepare a poem worthy of a Vogon, there will be a reading and the one voted the worst will win a nice tribute!" Details and RSVP on Facebook
  • In Rotterdam, get ready for for the fifth edition of the Towel Day/Glorious Revolution event, which will feature Pangalactic Gargle Blasters, Vogon Poetry Contest, Dwarfish Battle Bread Battle, Elvish Impersonation Contest, Dirk Gently's Holistic Treasure Hunt and much, much more! Prizes galore! "For truth, justice, freedom, reasonably priced love, and a hard boiled egg!" Bring a towel, wear the lilac. In honour of Douglas Adams and Terry Pratchett. Details and RSVP on Facebook
  • In Cambridge Towel Day 2019 is celebrated with a succession of three very worthwhile events:
    • At 12.30 there is a Douglas Adams walk, led by David Haddock. This is a free event, no ticket needed, just join in. "See where Douglas Adams was born, where he went to University, where the "biscuit incident" took place, where the TARDIS landed in Shada, and more! We walk about three miles, but stop at various places to point at Douglasy things over a couple of hours." The walk finishes in time for the Talks and Stand up for Towel Day (more below). Details and RSVP on Facebook
    • At 16.00 Towel Day Talks are starting at the Blue Moon:
      • An interview with the two remaining members of Douglas's sketch troupe Adams-Smith-Adams: Martin Smith and Will Adams!
      • A chat with David Learner, who played Marvin on stage and screen.
      This is a ticketed event, get your tickets here. Talks will finish by 6pm to leave time for food because...
    • At 20.00 the annual stand up comedy gig Stand Up for Towel Day takes place at the Blue Moon. Programme:
      • Investigative journalism from Steve Cross
      • The second annual Vogon poetry anti-slam, hosted by our laureate, Cerys Bradley.
      • Towel fighting with Paul Duncan McGarrity.
      • Fan fiction by Declan Kennedy and Jonathan Hearn.
      • One Adams and the Smith of Adams-Smith-Adams perform some of their early sketches.
      This is a ticketed event, get your tickets here.
      MORE hoopy acts to be announced, line up subject to change.
      There will be PRIZES for the best costumes - if in doubt, wear a dressing gown. And Pan-Galactic Gargle Blasters courtesy of our hosts, the Blue Moon and Andy Mil of the Cocktail Trading Company, who gave us his recipe for the first towel day in 2017. Please gargle responsibly.
      Details, updates and RSVP on Facebook
      In partnership with Cambridge Skeptics. All proceeds to Save the Rhino International. 18+. No strags.
  • In Manchester, on May 24th and May 25th, see the special Towel Day performance of the stage play "WE APOLOGISE FOR THE INCONVENIENCE" about Douglas Adams struggling to finish writing So Long, And Thanks For All The Fish. Watch the trailer. Venue: 3 Minute Theatre.
    Other dates:
    • Brighton Fringe 21, 22, 23 May
    • Edinburgh Fringe 9-16 August

Know something we don't? Please mail us!

Looking for inspiration for your Towel Day celebration?
Check out what other hoopy froods have come up with in het past

Thank you for being part of this & always remember: DON'T PANIC

This site is not endorsed by or associated with the Douglas Adams Estate,,, ZZ9 Plural Z Alpha, Pan MacMillan, Penguin Group, Hyperion Books, Flickr, YouTube or any other organisation. It is run by a bunch of Douglas Adams loving ape descendants who thought it was a shame that this domain was parked, and bought it. They are not liable for any incorrect information - the information on this site is provided in good faith, but may be inaccurate. Don't panic.
info at towelday dot org

Follow Towel Day on Twitter



Live Traffic Feed

ZZ9 Plural Z Alpha
The Official
ZZ9 logo
Hitchhiker's Guide
to the Galaxy
Appreciation Society

Latest pictures on Flickr tagged with "towelday"
Is your Towel Day picture online yet?