Douglas Adams
Douglas Adams, picture courtesy of Jill Furmanovsky
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Towel Day is an annual celebration on the 25th of May, as a tribute to the late author Douglas Adams (1952-2001). On that day, fans around the universe carry a towel in his honour.

I love Douglas Adams! How can I get involved?

  • Help spread the word about Towel Day (#towelday): tweet, blog, post in forums, share a link in Facebook, make art, etc.

  • Tell us about events you organize on Towel Day, and we will announce them here!

  • On Towel Day, carry a towel. Where? Everywhere.

  • Proudly show the world you've observed Towel Day! You can post your picture and watch others' on the Facebook page or in the Flickr group. Videos are cool there too, as well as on YouTube.

What is happening on Towel Day 2018?

This list is growing all the time. Please e-mail us and we will add your event!


  • In Vienna, four pubs band together to celebrate Towel Day. Carry a towel and get a free shot! Details and RSVP on Facebook
  • In Pernambuco, from May 25th until May 27th, you can attend the sixth Towel Day / Nerd Pride day celebrations, this time with special attention for the 80th anniversary of Superman. It will include stage Attractions with Cosplay, several homages to Douglas Adams, exhibition of toys from the 70s, 80s and 90s of K-Pop, Themed Booths, Lectures, Exclusive Movie Panels, Series, Musical Attractions, QuiZ with Related Questions, Video Game Museum, 80s and 90s Musical Festival as well as other attractions geared towards all ages. Details and RSVP on Facebook
  • In Brno, the tradition meeting takes place at the Plzeñský dvůr, at 15:00. Table 42 has been reserved, as always. Don't forget your towel! Details and RSVP on Facebook
  • In Copenhagen, Towel Day will be celebrated for the third time by The Social Geek CPH. As it is on a Friday they expect more people and more activities than last year. Last year they held a BBQ in a lovely park, it lasted around 12 hours and gathered around 30 people! Details and RSVP on
  • In Helsinki,come celebrate Towel Day in Pub Angleterre (Fredrikinkatu 47) from 18:30 until 23:00! "We will drink a couple of Pan Galactic Gargle Blasters, eat nuts and read Vogon Poetry at other restaurants although they have not specifically asked for it and of course we know where our towels are. We will try to contact other Towel Day events around the world and, possibly, nearby spacecraft. (...) No RSVP necessary, all are welcome, a Babel fish in the ear is advised and don't forget your towel." Details and comments here
  • In Turku, Cosmic Comic Cafe presents its 12th annual Towel Day. Theirs might be the first and oldest ongoing bad poetry night on Towel Day, they started in 2006. Their poetry night is not a competition. The poems will be churned out by the audience on the spot. The texts will be recited aloud immediately. No reviews, no judges, no competition, no tomorrow! The half an hour long poetry shows begin at 19 o'clock and repeat every hour until 23 o'clock. At midnight you are welcome to participate in the competition for The Worst Universe Creation Story in the History of the Universe (including necessary time before the birth of cosmos, if applicable). The prizes include petunias, whales, masses of brainless followers, and beer. The one man 8-bit synthesizer assembly line euroSIDious will provide musical background for the evening. The Towel Day veteran attendees of Turun yliopiston tieteiskulttuurikabinetti Tutka ry (The Science Culture Cabinet of Turku University - Tutka association) will have a bad poetry workshop in Cosmic, beginning already at 6 o'clock, and they will act as the judges for the Universe Creation Story competition. Bring your towel with you, dull your pen and let your large intestine throttle your brain. The towel will also give you a discount on Pan Galactic Gargle Blasters. While waiting for the t-day, The Finnish Towel Day site will be publishing daily horrible poems dug up from the last year's archive, and introducing Towel Day activities around the globe. More info and contact: Cosmic Comic Cafe Facebook and website, and their Towel Day site.
  • In Lahti, Finland, there’s again a geocaching event. They’ll meet @ 16:42 at the Central Marketplace of Lahti. Quick’n'dirty translation: "First we'll marvel each others’ towels, then we’ll move to some nearby bar. Come as you are, as long as you don’t panic, and you bring your towel with you." Details and RSVP on
  • In Tampere, they’ll probably meet once again @ Jack the Rooster. We're waiting for more info on this.
  • In Esslingen, Die Partei, a satirical party, demands the 25th of May to be made an official holiday: Come along and make your contribution by signing our petition. Taste the unique Pangalactic Gargle Blaster and experience its effect! Bring your most beautiful towel, and let it compete in our beauty contest! With book signing - Douglas Adams signs your book! Towel Throwing Championship - how far does your towel fly?" Details and RSVP on Facebook
  • In Stuttgart, access to the Planetarium is free for everyone who carries a towel on Towel Day 2018!
  • In Cloughjordan, there will be a reading of Episode Two of the radio play of the Hitchhikers Guide to the Galaxy. Details TBA.
  • In Chianciano Terme, during Starcon, all visitors are invited to carry a towel on Friday. There will be a group picture and a surprise.
  • In Turin, Douglas Adams fans meet at Irish pub The Eagle House HE EAGLE HOUSE from 19:45 to drink and chat about their intergalactic travels, wait for a passing space ship that can pick them up... and maybe improvise a Vogon Poetry slam! Details and RSVP on Facebook.
  • In Rotterdam, Towel Day will be celebrated for the fourth time. Location is Cafe Pardoen and it will start at 18:42. The edition will feature: Pangalactic Gargleblasters, Vogon Poetry Contest, Dwarfish Battle Bread Battle, Elvish Impersonation Competition, and much, much more! Prizes galore! For truth, justice, freedom, reasonably priced love, and a hard boiled egg! Don't forget your towel! Details and RSVP on Facebook.
  • In Mikołów, Śląskie, our friend Pawel once more organizes a geocaching event at which the first chapter of the Hitchhiker's Guide to the Galaxy wil be read, people will sit together on towels and chairs and have some fun! A group picture will be taken. Details on
  • Pawel, the organizer of the above geocaching event, works at a school in Omontowice and may like two years ago run a competition for kids, with an award for the class that brings most towels and wears bathrobes. He even plans to wear one during lessons.
  • Highgate Cemetery, where Douglas Adams' ashes were buried, is aware of Towel Day, and will welcome visitors who come to pay their respects to Douglas Adams, who is buried in the East Cemetery. Open 10am to 5pm, last entry 4.30pm. £4 adults, children free.
  • In London, before attending Stand Up for Towel Day, be sure to catch the Douglas Adams tour of Islington by David Haddock, a knowledgeable hoopy frood from ZZ9 Plural Z Alpha, the official Hitchhiker's Guide to the Galaxy Appreciation Society:
    "Meet at Angel tube station (outside the Royal Bank of Scotland) at 17:30 for departure at 17:42 to visit sites around Islington that influenced Douglas Adams, the Hitchhiker's Guide to the Galaxy and Dirk Gently. Finish at Arlington Avenue around 18:45 in time to get to Stand Up for Towel Day". Details and RSVP on Facebook
  • In London, from 19.30-22.00, comedian Rachel Wheeley is once more organising a Stand Up for Towel Day comedy gig: "We're Belgium well doing it again! Comics, Hitch-Hiker fans, poets and Vogons unite for the second annual Stand Up for Towel Day! Swagger down to the basement of Waterstones Tottenham Court Road on International #towelday, May 25th for a stand up night celebrating all things Hitch-Hiker, in memory of Douglas Adams. All the details to be confirmed but we can guarantee: Pan-Galactic Gargle Blasters, Vogon poetry, members of the public wearing dressing gowns and of course, towels! All the proceeds will go to Save the Rhino. No Strags." Details and RSVP on Facebook
  • In Manchester, on Thursday 24 and Friday 25 May you can attend the play "We Apologise for the Inconvenience" about Douglas Adams and a duck battling deadlines. Starring Adam Gardiner as DOUGLAS ADAMS and Rob Hudson as THE DUCK. Written by Mark Griffiths, Directed by Ross Kelly and Produced by Gareth Kavanagh and Matt Charlton. Animation by Andrew Orton, with an original score by Paul Philips. Details and tickets here
  • In Rickmansworth (a small town in Hertfordshire) Towel Day 2018 is celebrated with a treasure hunt and a visit to a café. Contact 01923 713622 or to register. Costs only £2 per person and all money raised goes towards supporting local people with learning disabilities.
  • In Smyrna, DE, Painted Stave Distilling will launch a malt whiskey containing 42 different types of malts on May 25th. It has been aging away for almost two years and will be bottled in late April. There will be about 300 bottles total. There are plans to host a Towel Day party at the distillery for the release (themed cocktails, food, fun, etc.) It will be available at in Smyrna, DE, USA and in very limited distribution in Delaware and Maryland, USA. Pre-sale tickets for the whiskey are available here (the whiskey can only be picked up locally)
  • In Forth Worth, TX, English teacher Christianne Wojcik will be organising Towel Day festivities at Fort Worth Academy of Fine Arts, a selective admission arts school for students age 8-18. "For my grade 7 English class, we study Hitchhiker’s for our final book of the year. Students create a "Don’t Panic" box for younger students to help them be more prepared for the upcoming grade promotion to middle school. On May 25th, my students give their boxes to younger students at a Towel Day party. Boxes include notes of encouragement and symbolic items from the books we read. My favorite item in a box last year was a small jar that contained 42 “Babel” fish (actually, candy Swedish fish!)."
  • In Marietta, GA, (just north of Atlanta), the Sewell Mill Library is having a special Towel Day screening of The Hitchhiker's Guide to the Galaxy movie at 7 PM on the big screen in their black box theater! Details here

This list is just gettings started. Know something we don't? Please mail us!

If you're looking for inspiration on how to organize a Towel Day celebration, check out what other hoopy froods did previous years

Featured video: "Towel Day", composed by Alessandro Sbrogio', performed by the Magister Espresso Orchestra and animated by Valeria Cozzarini. Available from Itunes, Spotify and Deezer

Thank you for being part of this & always remember: DON'T PANIC!

This site is not endorsed by or associated with the Douglas Adams Estate,,, ZZ9 Plural Z Alpha, Pan MacMillan, Penguin Group, Hyperion Books, Flickr, YouTube or any other organisation. It is run by a bunch of Douglas Adams loving ape descendants who thought it was a shame that this domain was parked, and bought it. They are not liable for any incorrect information - the information on this site is provided in good faith, but may be inaccurate. Don't panic.
info at towelday dot org



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